About Us

Rooted in experience. Made for modest living.

Aarefa Abaya brings together a manufacturing and export journey that began in 2000 with a considered approach to modest clothing.

Our earlier brand, Fifty2 Fashion, was part of that journey until it closed in 2008. We later launched Aarefa Abaya, building on our experience in garment production and working with brands across different markets.

Over the years, our manufacturing work has supported brands in Pakistan, the United States and Europe. Our journey has also taken us to around 19 European countries, where we promoted our work, attended exhibitions and developed an understanding of different customer preferences.

Details with purpose

Today, Aarefa Abaya offers everyday styles, embroidered abayas and handwork designs. Our focus is on thoughtful silhouettes, considered details and clothing that fits naturally into a modest wardrobe.

Behind every collection is the experience of making garments and listening to the people who wear them. Whether you are choosing an everyday abaya or a piece for a special occasion, we are here to help you understand the design, measurements and available options.

Aarefa Abaya — ITS WITHIN YOU

Explore our collection, check our Size Chart & Fit, or read our Frequently Asked Questions.